注册
登录
2015年4月15日，华为发布了其年度旗舰手机P8。该手机配备5.2英寸全高清显示屏，1300万像素后置摄像头和800万像素前置摄像头，2600毫安电池可以保证一天半的持续使用，同时运行安卓5.0操作系统，兼容4G网络。作为一款高端智能手机，华为P8可以与苹果iPhone 6和三星Galaxy S6相抗衡，其定价却不到500欧元，远比苹果和三星超值。 在接受国际知名媒体法国《新观察者报》专访时，华为消费者业务CEO余承东表示，华为是一家技术型公司，采用了最好技术的P8，性能远远超过了iPhone6和Galaxy S6，这款手机的销售目标是超过1000万台。
华为P8是简单的，也是最棒的 华为P8的 1300万像素后置摄像头可以拍摄美丽的外景图片，同时能低光的室内捕捉画面细节。为了能在移动的情况下成功拍摄高质量的画面，华为采用了业界一流光学防抖技术。此外，800万像素前置摄像头可以让你实现无死角完美自拍。 华为P8设计紧凑，全金属一体化机身握感很好。为了保证良好的通话信号，P8采用了两根天线，分别在手机的顶部和底部，如果你的手掌不小心挡住任意一端，影响了信号，那么另一端的天线则会自动接收信号，从而保证通话顺畅。在手机的WiFi功能也是一样，P8会自动选择最快的网络连接。 华为P8的销售目标：超过1000万台 华为对自家产品的技术很自信。Ascend系列手机正在一步步占据市场地位：销量从P7的600万，到现在的P8预期目标超过1000万。 （图：华为P8） 2014年华为智能手机销量突破7500台 华为2014年智能手机出货量荣列全球前三名。而且，华为P7手机在国内销售量是最大的，比苹果iPhone 6 Plus和三星Galaxy S5都多。 成为全球领先品牌，与三星苹果抗衡 华为是一个技术型公司，所以，我们的产品会采用最好的技术。我们想让产品具备所有的创新科技，同时尽可能拥有最好的设计。今年3月，华为在法国巴黎开设了全球第一家美学研究中心，邀请奢侈品，时尚，汽车，3D，数字行业及品牌战略等领域的10名顶尖设计师加盟华为产品设计。 在过去几年内，我们很注重产品设计和用户界面设计，力图提供最好的产品和最佳的用户体验。 我们的目标是成为全球领先品牌。我们想与三星和苹果抗衡，并且比他们做的更好。在3到5年时间里，我们要成为世界第一品牌。 大力进军欧洲市场 欧洲市场对华为来说很重要，2014年华为在欧洲市场的销量翻了一番。首先，全球很多奢侈品都起源于欧洲，我们可以在产品设计上汲取很多灵感。其次，根据不同国家的情况，欧洲市场也有这样的条件允许我们进入。英国是进军英语国家市场的切入点，西班牙是进军拉丁美洲的良好切入点，等等。 可穿戴设备将会是最大的市场 未来，可穿戴设备将会是最大的市场。我们也有自己的可穿戴设备，华为手表和TalkBank B2手环。今天，我们只是用手表来看时间，明天，我们就可以用手表获取信息，计算卡路里燃烧值，查看我们的睡眠习惯。我们赋予了手表各种功能，使生活更简单，而在满足所有功能的情况下，还要保持手表的典雅性，华为手表就是如此。
5G是未来趋势 现在谈这个还有点太早。未来几年时间里，随着5G网络的推广，5G手机会最终面市。但是目前，我们还是主要关注4G网络，并且使之不断提高，网络变得更快。5G代表了未来趋势。我们看到，消费者越来越喜欢在移动的状态下上网，而不是只局限于固定的网络连接。所以，提高网速将会使生活变得更简单。 法国《新观察报》原文Huawei: “We want to play inthe field of Samsung and Apple” Huawei, the world's third largestmobile phone manufacturer, launches its new flagship, the P8, tocompete with Galaxy S6 and iPhone 6, with a pricelower than 500 euros. The CEO presents the group’s strategy.
- China's Huawei unveiled its newsmartphone, Ascend P8, on Thursday April 16th. 5.2" HD display screen, a13-megapixel back camera and a 8-megapixel front camera, 1 and a half days ofautonomy… This flagship is positioned as a high-end phone to compete againstApple’s iPhone 6 and Samsung’s Galaxy S6, but with a price lower than 500euros. While in Paris this week, Richard Yu,CEO of Huawei’s Consumer Business Group, presented this new phone and theconquest strategy of the manufacturer, especially for “L'Obs”.
How can youpresent this new smartphone in two words? - It's simply thebest. It exceeds the iPhone 6 and Galaxy S6 thanks to all its qualities. First,the 13-megapixel back camera is able to make beautiful outside pictures, butalso inside in somber environments. It is equipped with a power imagestabilizer in order to finally succeed in filming in a car without the videoshaking. Furthermore, with its 8 megapixels front-facing camera, it isimpossible to fail one’s selfies. Regarding design, thephone is pretty compact and holds well in the hand, in one-piece metal body.For a similar size, it offers a larger screen than the iPhone. The Ascend P8 isalso endowed with all Huawei’s technologies (in terms of telecom networks,specifies L’Obs). It contains two antennas, one in the upper and one in thelower end of the terminal. If your hand restricts signal reception on eitherend, the other one will automatically pick up the signal to always provide thebest coverage. The same is true for Wi-Fi: the phone will automatically choosethe quickest connection. What are your sales intentionsfor this Ascend P8? - More than 10million. It is true that Apple sells more iPhones, but we are confident in thepower of our technology. We advance step by step. The Ascend range has made itsplace little by little: 4 million, 6 million for the P7 and now more than 10million. Huawei has been founded in1988, though it has manufactured phones only for the past 6 years.Nevertheless, last year, Huawei became the world’s third mobile phonesmanufacturer behind Samsung and Apple. - We are building our brand step bystep. Huawei is a technology company. We therefore try to offer the besttechnologies for our products. We want to ally all innovations with the bestpossible design, imagined namely in France (in March, Huawei inaugurated adesign center in Paris, headed by Mathieu Lehanneur, specifies L’Obs). Over the past few years, we haveemphasized a lot on design and user interface to offer the best products andthe best user experience. Our ambition is to become a high-end brand whichmakes possible the impossible (in reference to Huawei’s slogan : "make it possible", specifies L’Obs). And success is there. Lastyear, you sold 75 million smartphones ! - We reached the Top3 ranking (of manufacturers). The Ascend P7 is the phone that has reaped thebiggest sales in China, in front of the iPhone 6 Plus and the Galaxy S5. InEurope, we are only at the start, even though last year, we doubled our sales… What is your conquest strategyfor the European market, namely for France ? - The European marketis very important for us. First, because all luxury brands find their originsin Europe. Many tourists come here, particularly in France, and get inspirationfrom what they see. Then, depending onthe countries, Europe will allow us to attack other markets. The UK is a goodstarting point for the Anglophone markets, Spain for Latin America, etc. What is your ambition ? - We want to becomethe leading brand. We want to play on the field of Samsung and Apple, and bebetter than them. So that in 3 to 5 years, we become the Number 1. Huawei is often attributed alow-cost products image. What do you think ? - This has happenedin the past and it is not the case today. Perhaps because we come from China.Each year, we go one step further in imposing our group as an essentialtechnological and high-end brand. But time is needed to build such a brand andit involves a lot of work on design. We will continue tomake progress, namely in terms of marketing and sales. In May, you will findthe Ascend P8 in all stores. This illustrates the vision that our products arethe best. The Apple Watch will bereleased in a week. What do you think ? - This is a sign that wearables(wearable connected things, specifies L’Obs) are the next biggest market. Wealso have our own wearables offering, with a watch and wristbands. Today, weuse our watches to only look at the time. Tomorrow, they will allow us to readinformation, calculate calories burned, oversee our sleeping habits... It is amatter of enriching this object with numerous functions to make life easier. Andall of this, while preserving elegance. Huawei is a telecom networkscompany, which insists namely on the 5G. When will we see the first 5Gsmartphone ? - It is still tooearly to say. It will arrive in a few years, with the networks. For the timebeing, we need to focus on the 4G so that it continues to be improved and madequicker. The 5G represents the future. We see consumers more and more willingto surf online while in mobility rather than with a fixed connection.Increasing the speed of networks will make life easier. Interview of Richard Yu, CEO ofHuawei’s Consumer BG, by Boris Manenti, Friday 17 April The Ascend P8 of Huawei will beavailable in France starting in May, for less than 500 euros. It has a 5.2inches Full HD display, 13 and 8 MP cameras, a 2.680mAh battery, runs onAndroid 5 and is 4G compatible. |
